Marketing Manager

19
Apr 24
By | Jobs
Come Join Us!
“We want to build an organization where everyone loves their job and their leaders care for them”
Over the last 30 years, TULLOCH has built a robust multi-disciplinary consulting engineering firm recognized Canada-wide for its strengths in the diverse service offerings and commitment to excellence. TULLOCH’s innovative use of emerging technologies to improve both the efficiency and quality of work is core to everything TULLOCH. This approach, along with our extreme work ethic, makes us a service provider of choice for many clients.
Based in Sudbury, the Marketing Manager will report to the Project Manager – Marketing and will have a wide range of duties which ultimately focus on developing and executing strategic marketing plans for the organization. In addition, the Marketing Manager will serve as the subject matter expert and will also be responsible for branding initiatives and consistencies. They will be responsible for planning and executing marketing documents in line with all branding decisions.
What You’ll Do:
The Marketing Manager will lead and be part of our Marketing, Media, and Communications team with the primary focus of leading all marketing-related activities through various channels. You will:
Analyze market trends to determine feasibility and profitability of new or existing offerings; make recommendations based on findings.
Develop a marketing plan including branding initiatives consistent with corporate business goals and objectives, develop budgets as required.
Maximize brand value through the development of ancillary revenue streams and new opportunities.
Ensure all products, services, and other offerings conform to brand identity; conduct ongoing brand management review for company adherence to brand standards.
Review with senior management the need to hire additional resources. Manage external resources such as designers, copywriters, etc., as needed to produce marketing collateral in accordance with brand guidelines.
Provide support and tools to various internal employees on marketing initiatives.
Prepare and deliver reports on the status of all marketing programs and initiatives to senior management.
Work with promotional partners on any joint marketing activities.
Monitor, evaluate, and report on competitor activities; make recommendations based on findings/opportunities discovered.
Disseminate awareness of new marketing initiatives to all staff.
Develop understanding of marketing documents needed for business development and create streamlined branded documents as required.
Please note that this job description is not meant to be an all-inclusive statement of every duty and responsibility that will ever be required of an employee in the job.
Who You Are:
You have 5-10+ years experience working as a marketing manager or 10+ years experience as a marketing coordinator or similar.
You have an excellent understanding and familiarity with brand building and brand management.
You have a proven track record in creating and executing successful brand standards, Internet marketing, and direct marketing programs.
Have direct experience with graphic design, Web page management, and other marketing-related software tools. Use of Adobe Suite, specifically InDesign and Illustrator, is a necessity.
Knowledge of ethical marketing best practices and associated regulations.
Hands-on experience with search engine optimization, pay-per-click advertising, and other Web-focused initiatives.
You’ve built a strong knowledge base of competitive analysis methods.
You know how to manage freelancers and contractors.
Highly effective project management, prioritization, multi-tasking, and time management skills to meet deadlines.
Be able to deliver marketing updates and/or presentations to a wide range of audiences.
You are able to travel when required.
You don’t mind working extra hours when required to get the job done.
What You Should Bring:
The ideal candidate will have a bachelor’s degree in Business Administration, Marketing, or other related program, or demonstrated experience in a related role. Additionally, you should have:
High motivation with results-oriented focus.
Superior organizational and multi-tasking skills.
Strong interpersonal and critical thinking skills.
Excellent communication skills (oral and written).
Ability to manage and navigate confidential and sensitive data and matters.
Demonstrated understanding of brand development and management.
What We Offer You:
TULLOCH has built a passionate workforce with a strong and vibrant culture which has been the key to our success. We offer programs and rewards that one would expect from a highly successful, established and growing Engineering company:
Competitive salary, benefits plan and company pension plan.
A fantastic culture, team and energy to work with.
Social activities, company sponsored events, and opportunities to give back to our local community.
Flexible working hours.
Coaching and Mentoring programs.
Scholarship programs for family members.
Opportunities to travel and work across Canada.
Hybrid working options available.
TULLOCH is an equal opportunity employer that is committed to acquiring a skilled and diverse workforce. We encourage applications from candidates of all backgrounds, origins, ages, orientations, genders, creeds and religions. TULLOCH accommodates people with disabilities throughout the recruitment and selection process. TULLOCH is an excellent place to work and we look forward to meeting with you! If contacted regarding this competition, please advise the interview coordinator of any accommodation measures you may require.
  
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